Having desserts can be a tricky thing in Central London, with so many options to choose from! Whether your craving cake, ice cream or doughnuts, it can be very tricky to find a place to be able to sit down and eat in. My girlfriend and I were recommended Crosstown by a few friends, who cater to various types of doughnuts, ranging from the usual jam and chocolate to vegan and quirky options.
Food - 8/10
Ambiance - 8/10
Service - 7/10
Value for Money - 7/10
A quirky doughnut shop with various locations across London. Can your tastebuds handle their doughnuts?
Price Range: £
Telephone: 0207 734 8873
Address: 4 Broadwick St, Soho, London W1F 0DA
Nearest Station: Leicester Square, Tottenham Court Road
Before lockdown occurred in March 2020, we had a chance to visit the Soho branch after we had some lunch in the area. Tucked away on one of the side roads in Soho is a small shop with few seating, yet there is a queue to identify how busy Crosstown is. With different types of doughnuts on sale, we spent some time looking at the menu. Crosstown serves the usual jam doughnut as well as other quirky types such as chocolate truffle, matcha and more. Have a browse through what was in store.
We ordered two doughnuts, the Matcha Tea and the Chocolate Truffle. Me being the chocolate fiend, it was only right we ordered some chocolate. Both doughnuts came with cream filling with colours to match respectively and with icing on top. Starting with the Chocolate Truffle, the icing was very nice, yet I found the doughnut to be very sweet and sugary. There was also sprinkles of chocolate powder which added some taste to the dark chocolate icing. With chocolate filling inside, the doughnut was overall tasing amazing. However, I couldn’t finish eating as it was too much chocolate.
I’m not very fond of Matcha flavouring, however, my girlfriend likes those Asian flavours and adored the Match Tea doughnut. With matching green cream filling, the cream will come oozing out of the doughnut if not held correctly within the bag.
On the day Crosstown was also holding out some specials with three limited-edition doughnuts. Out of the three, we also went and ordered the Raspberry Four Ways and the Blend Orange & Chocolate doughnuts. Chocolate and orange instantly remind me of Terry’s chocolate orange and the raspberry flavoured doughnut would be your usual jam doughnut but with a twist!
The Blend Orange and Chocolate comes in a chocolate-covered dough and icing with two thinly cut slices of dry orange. Biting into the chocolate orange, we had chocolate cream dripping out. Very tasty and orange flavoured, however too strong for my liking, so again wasn’t able to finish this one either. The Raspberry Four Ways doughnut came with pink icing and dried raspberry pieces. Inside the doughnut was rich jam cream with raspberry pieces. This doughnut was very tasty and I actually managed to finish this!
Overall the doughnut chain serves up very different types of food and provides a variety of options. From chocolate to fruit, there is something to cater to each person. However the taste was too rich for my liking, and I’m normally a dessert craver! I would advise not to go buying four doughnuts, regardless of how hungry you may be as one is more than enough. If you’re not into doughnuts, there is always their branded ice cream, which again I’m assuming will be rich in flavours.